"Start now!" On November 7, with an order, 50 Zoomlion mixer trucks wearing big red flowers drove out of the smart factory in an orderly manner. They will cross the ocean and go to Australia to help local construction. . This is not only a major breakthrough for Zoomlion's overseas market expansion, but also the first large-scale export of Chinese concrete mixer truck products to Australia, which fully demonstrates its recognition of Zoomlion's quality and brand.
▲Ceremony site
It is understood that the batch delivery of 50 concrete mixer trucks to Australia is another localized and ingenious product created by Zoomlion based on the design standards and requirements of the local market.
"Last year, we worked with the mixer truck division to design the first version of the Australian 7.5-square-meter dry mixer truck. It was sold in Australia for the first time in December and achieved a 'zero breakthrough'. This year, the project team also made a special trip to Australia for research and inspection. With a deep understanding of the local market and customer needs, we have made localized improvements to our products many times, and launched the second version of the Australian 7.5 m3 dry mixer truck, which has been highly recognized by customers." Relevant person in charge of the Australian region of Zoomlion Concrete Machinery Marketing Company said the introduction.
Ouyang Wenzhi, General Manager of the Mixer Truck Division of Zoomlion, said: “The mixer trucks exported in batches this time are the Australian version of the mixer trucks we created based on thorough market research and an in-depth understanding of the characteristics of local working conditions. , which is very in line with the characteristics of the local market and features advanced design, complete functions, superior performance, beautiful appearance, high safety and reliability, convenient operation, and comfortable driving."
▲The departure site
Since the debut of localized mixer truck products in Australia last year, Zoomlion has continued to deeply explore the local market. Related products and technologies have been recognized and affirmed by more and more local customers, and the brand influence has continued to increase. Customers of this delivery said that Zoomlion's products are better in terms of ease of use and user-friendly design compared to local mainstream brands, and they will conduct more in-depth cooperation with Zoomlion based on the principle of mutual trust and mutual benefit.
In recent years, Zoomlion has used "global village thinking" and "localization" strategies to expand overseas markets. According to the different characteristics of local markets, it has launched customized products that meet the differentiated and personalized needs of customers. Various series of "localized" products are selling well Globally recognized. In the future, Zoomlion will continue to further promote the localization and customization of products and services, accelerate overseas market expansion and business development, and create a new growth pole for the company's high-quality and sustainable development.
